The Social Hive Metaphor

Here is graphic metaphor for the social hive.  Its a set of stacked “tori” (toruses) with hexagonal mesh applied to the surface.  This is done in Mathematica.  Of course, it depicts a technology-abstract beehive.  Beehive’s have a complex social structure which I will write about in future blog posts.   The point here is the to move beyond the classic “AIDA” Advertising or Marketing funnel, which depicts a unidirectional flow of “states” from Awareness to purchase to loyalty to a more complex design metaphor can serve as a reference point for our increasingly fragmented space of tools, communities, websites, interfaces and connective structure.

The Social Hive