reblog on Peer influence analysis from forrester

I found this fascinating quote today:

Recently, Forrester introduced a new way to consider influence in Social Media.  We identified a group of social media participants we call Mass Influencers.  While just 16% of the US population, Mass Influencers are responsible for 80% of the influence impressions and posts about products and services in social channels., Peer Influence Analysis: What It Is & How Marketers Use It, Apr 2010

You should read the whole article.