Category Archives: Media

Crowdsourcing and co-creation

This is nice graphic that explains some relationship across co-creation and crowdsourcing. Interestingly, the social media notion of UGC (user generated content) could be labeled “crowd generated content” and find its way into this umbrella. Co-creation is a great way to develop mutually beneficial relationships between brands and consumers. Engaging in consumer co-creation establishes an ecosystem that encourages interaction. Through these interactions, businesses are able to gain valuable insights, of which can be applied to various aspects of the business- be it for product development, marketing or communication strategies (Source: http://en.eyeka.net)

 

Infographic source: http://dailycrowdsource.com/intl/crowdsourcing-taxonomy/

 

Crowdsourcing Umbrella infographic
Crowdsourcing Umbrella infographic

War of the Tentacles: Connection between Engagement, Ease of Use, and Stickiness

I was using Songkick.com today, to add artist concert tracking to my profile. I noticed the variety of ways the site uses to display related artists you “may also want to track”. This reminded me of two “related” features of web sites: Amazon’s famous related product recommendation engine, and the Facebook social plugin options for extended into your web pages. The word Tentacles now pops into my head, and sure enough it is also discussed that way elsewhere:


How facebook is slowly creeping its tentacles all over your web


Obviously huge topic, but to summarize in short form:

Engagement means interesting, captivating, and induces actions and exploration on the part of the [website] user.

Ease of Use means actions are visible and marked in a way that desired goals are easily obtained by minimum number of clicks.

Stickiness means that the more a user (customer) uses the product, the more dependent they become on it, leading to audience growth, usage per person growth, and lack of churn (customers leaving the product or service).


So with Songkick, remember the more artists you track, and more work you do refining the desired list, the more “invested you are in the platform” and the data they store in your profile is more personalized. Its “seems” good for you, increases your loyalty and dedication and possibly usage. Its good for them, because its less likely that you would ever leave for any other service or competitor. And there will be some more…. To over simplify, I offer this conceptual equation.


Stickiness = Ease of Use + Engagement + Profile Depth Functionality (PDF)


Where in this case, PDF means the ability to connect to other people, artists, events, groups, anything that builds structure or data about your interests, desires, preferences.

Wikipedia Defines Sticky Content here

The interest question is: What if there was a platform called “portable connection”; that delivered the meta data of your past platforms (e.g. Myspace and Facebook) to some new platform (e.g. Tumblr)?

My daughter is already bored with Facebook, and is now extolling the virtues of tumblr.com. Its interesting to see how children can demo the these social platforms in middle school to each other and cause “adoption without commission”…As any platform grows and its feature set becomes less disruptive and its ad content becomes more disruptive, it paves the way for the next generation.

–Chris

Does the Government Lack the Motivation of Competitive Environment?

Should the government experiment with social media and web technology?
The question I always have is “who does the government report to” ?

The naive, pat answer is: “the people”. The problem is that people have to mobilize and centralize their opinions and power, in order to effect this power to change government. The lag time, and tools and methods required to do so, usually take us about 2-4 years to apply. Coincidently, that is often the term of office.

In employment in America, the “employment at will clause” allows employers to change employees when violations of trust, performance and fit happen, which impact the organization negatively. In general, employees “report to” employers. Its anti-job security to employees, but its incumbent on employees to find ways to harmonize and add value so that employers do not exercise there right to terminate employees. In an economic downturn, it allows private enterprise the power to reduce cost, change focus and continue operations and avoid bankruptcy.   Bankruptcy often results when debt taken on by the organization exceeds its ability to pay “within the reasonable period of operation”, usually quarterly.  Not every 4 years (politics) but every 3 months.  Hmmmm, big difference.   Whats the term of office in Corporations? In Government?


Actions to reduce operating costs are is the corporation seeking to maintain itself, in a COMPETITIVE ENVIRONMENT. Unfortunately, by contrast, Governments do not have a competitive environment which encourages competitive response, improvement and changes to staffing, focus and accountability for results.

Since there is no “better products and better services” for citizens to select from, there is a huge incentive to avoid the hard choices and hard work of improvement, innovation, and cost cutting. Instead the motivation of self-preservation, and inertia are supported by PR, media manipulation and talk (which is always cheap).

Media is the instrument of control, and the Market is the instrument of competition. Since there is new open market of alternative governments for citizens to select from (in the short run), Monopoly power exists in Governments. At the city, state, and federal level.

In fact, one of my favorite quotes is “The justice department has a monopoly on antitrust enforcement”

So without further ado, here is a list of some examples of Government use of web technology
Matrix Click Here

http://www.usa.gov/webcontent/documents/Web_Technology_Matrix.pdf