This is nice graphic that explains some relationship across co-creation and crowdsourcing. Interestingly, the social media notion of UGC (user generated content) could be labeled “crowd generated content” and find its way into this umbrella. Co-creation is a great way to develop mutually beneficial relationships between brands and consumers. Engaging in consumer co-creation establishes an [...]

A rare personal portrait of myself standing near my office cube, which is floating to left.

I was using Songkick.com today, to add artist concert tracking to my profile. I noticed the variety of ways the site uses to display related artists you “may also want to track”. This reminded me of two “related” features of web sites: Amazon’s famous related product recommendation engine, and the Facebook social plugin options for [...]

http://adwordsagency.blogspot.com/2011/02/three-laws-of-display-advertising.html http://www.thearf.org/assets/am-5 http://www.google.com/ads/innovations/ http://adwords.blogspot.com/2011/03/adwords-team-brings-its-ad-innovations.html http://sandbox.yahoo.com/

I found this fascinating quote today: Recently, Forrester introduced a new way to consider influence in Social Media.  We identified a group of social media participants we call Mass Influencers.  While just 16% of the US population, Mass Influencers are responsible for 80% of the influence impressions and posts about products and services in social [...]