This is nice graphic that explains some relationship across co-creation and crowdsourcing. Interestingly, the social media notion of UGC (user generated content) could be labeled “crowd generated content” and find its way into this umbrella. Co-creation is a great way to develop mutually beneficial relationships between brands and consumers. Engaging in consumer co-creation establishes an [...]

I believe this is generation number one. I have not seen these before. With sharing of media and comments, the trajectory of evolution on these “creatures” should rise. Imagine where it might go?

http://adwordsagency.blogspot.com/2011/02/three-laws-of-display-advertising.html http://www.thearf.org/assets/am-5 http://www.google.com/ads/innovations/ http://adwords.blogspot.com/2011/03/adwords-team-brings-its-ad-innovations.html http://sandbox.yahoo.com/