Category Archives: Innovation

Crowdsourcing and co-creation

This is nice graphic that explains some relationship across co-creation and crowdsourcing. Interestingly, the social media notion of UGC (user generated content) could be labeled “crowd generated content” and find its way into this umbrella. Co-creation is a great way to develop mutually beneficial relationships between brands and consumers. Engaging in consumer co-creation establishes an ecosystem that encourages interaction. Through these interactions, businesses are able to gain valuable insights, of which can be applied to various aspects of the business- be it for product development, marketing or communication strategies¬†(Source:¬†http://en.eyeka.net)

 

Infographic source: http://dailycrowdsource.com/intl/crowdsourcing-taxonomy/

 

Crowdsourcing Umbrella infographic
Crowdsourcing Umbrella infographic