Natural is the ability to fit into the environment, to avoid negative impacts and to keep the process flowing, and to keep the signal integrity without adding too much noise or distraction. Be natural first and be authentic.
Transparent is the property of exposing the inner workings; of having intentions and motivations clear and not at odds with the expectations of users, customers, fans or partners. Transparent is most often considered desirable, unless of course there are enemy combatants lurking nearby. Transparency earns credibility and trust: for people, products, processes and services.
Mysterious is a most desirable property with regards to entertainment or showmanship. Why? Because it attracts and maintains attention. People in the context of an entertainment experience often want mystery and intrique and will willingly surrender disbelief in order to maximize their engagement and participation in the deception that expands the experience. Magicians and musicians and movies are good examples here. Mysterious experience can command a premium price advantage if used correctly for your target audiences.
Wild is the property of being free from the bounds of protocal, expectations and normal behavior. Wild animals behave according to instinct without regard to expectation and peer-pressure. People in the wild are most admired in entertainment settings: from sports to movies to music. Wild in the corporate sense is often frowned upon, unless the reputation of a leader is firmly established, and the goal is to catch the competing firms off guard, or to entice media coverage — usually as a form of free publicity. This has the potential to backfire, unless the leader and his/her press agents and PR staff are very experienced and the plot is well calculated….
Wild can mean an engaging experience; and Wild can mean “uncontrollable interactions”. Choose your context and goals accordingly.
